In line with much of the recent focus on youth development for football, Nike has just given promising young footballers in Singapore a timely boost.
Nike has just signed Cubs Jeffrey Lightfoot, Hanafi Akbar and Ammirul Emmran, as part of the brand’s commitment to supporting local young talent in football.
- The signing means that Nike will be sponsoring personal training products for the players for the next two years at least.
- Nike has identified the specific product needs of the players based on their positions and playing styles, and will be providing them with the best products that we have to enhance their play on the field.
- The products that the players will get to wear are the same products won by the world’s best footballers such as Cesc Fabregas and Andres Iniesta.
Jeffrey Lightfoot has also been selected as Nike’s local athlete ambassador for the CTR360, the same boots worn by Andres Iniesta, who scored the World Cup 2010 winning goal for Spain with the CTR360.
Article by VOXSPORTS. For the full article: http://voxsports.net/nike-sponsors-upcoming-soccer-star-jeffrey-lightfoot